As the name suggests we’re here to create an impact.

Boom is a full service agency specialising in entertainment marketing in live events, immersive experiences, festivals, exhibitions, West end, touring, sporting and cultural events, comedy and music.

With a digital first performance marketing approach, the team at Boom deliver creative planning and strategies, partnership and promotions, social media, ticketing solutions, media buying and design services. We’re at our strongest when combining ground-breaking creative ideas with data-driven analysis and we do all of this with vigour and flair.

Dawn Farrow, Boom’s founder, has been recognised for the Best Leader in Marketing award from Women In Marketing and she has also featured in Management Today’s Top 50 women in business. The company has been awarded Best New Business, featured in the Top 100 UK Start Up list and were shortlisted for the UK Agency Awards.

Performance is everything across our diverse range of projects and entertainment clients include immersive experiences (Alice’s Adventures Underground and Dinner At The Twits), live events (Grand Designs Live, The Luna Cinema, Trainspotting Live and BBC Countryfile Live), arena shows and sporting personalities (Walking With Dinosaurs, Freddie Flintoff and Ned Boulting) and celebrities (John Travolta, Nina Conti and Arlene Phillips).

Theatre projects include West End productions (Spamalot, The Mousetrap and Chichester Festival’s The Resistible Rise Of Arturo Ui), touring theatre productions (Footloose, 20th Century Boy, The Forbidden Planet and All Or Nothing) and children’s classics (The Very Hungry Caterpillar, Dear Zoo, Bugsy Malone and David Walliam’s The First Hippo On The Moon). Boom’s clients within theatre ownership include Really Useful Theatres, The Lyric Hammersmith and the Ambassador Theatre Group.

Our Services


  • Responsive and Creative Campaign Management
  • Consultancy
  • Media Planning and
    Buying – on and offline
  • Digital Community Management
  • International Brand Management


  • Concept Creation Design
  • Artwork
  • Online and E-Marketing Design
  • Brand Development
  • Web Design
  • Photography Direction
  • Video Creation
    and Distribution


  • Print
  • E-Marketing
  • Content Creation
    and Engagement
  • Social Media Advertising
  • Digital PR and Blogging


  • National Brand Partnerships
  • Promotions
  • Social Media Apps
  • Targeted Marketing
  • Events


  • Sales and Revenue Analysis
  • Post Campaign Analytics
  • Ticket yield management
  • Ticketing technology and agent allocation consultancy


ExCel London

Blenheim Palace

The Vaults

St Martin’s Theatre

UK Tour

Playhouse Theatre


Theatre Royal Drury Lane

West End and UK Tour

UK Arena Tour

UK Tour

Garrick Theatre

World Arena Tour

The Vaults


The Vaults

The Team



Business owner, digital enthusiast and dog lover, Dawn Farrow is the Managing Director of performance marketing agency Boom, which was awarded the Best Business Award’s Best New Business, made number 53 in the top 100 Start Ups, and was shortlisted for the UK Agency Awards.

Dawn was recognised in the Best Leader in Marketing award from Women In Marketing 2016, she featured in Management Today’s Top 50 women in business, and was nominated for Guardian Small Business Leader of the Year in 2015.

Before creating her own style of full service agency, Dawn created campaigns internationally in her time as a marketing director and head of department for some of the country’s biggest producers including IMG, Sonia Friedman, Sir Cameron Mackintosh and created campaigns for worldwide live entertainment productions such as Kenwood House Music Festival, The Udderbelly and Wonderground Festivals and Doctor Who Live (Arena Tour) to name a few.



Richard has worked extensively in professional theatre, founding Compass Theatre Company in the 1980’s. He has been General Manager at Bill Kenwright Ltd, Chairman of AKA Marketing and served for 7 years on the TMA Council of Management as well as the Finance and Marketing committees.
Richard is founder and managing director of The Limelight Group. He works for the global merchandise arm and also as a producer and creator of children’s stage shows including Peppa Pig worldwide, Octonauts UK and US, and new for 2017, Teletubbies.



Sophie Cornish is co-founder of online marketplace notonthehighstreet.com. Launched in 2006, it supports 5,000 of the UK’s most creative small businesses and connects them with millions of customers.

Sophie is a shareholder, director and strategic advisor for a number of fast-growth UK businesses in the creative, digital and retail sectors. She is a partner and director of Busby & Fox; and she is a director and advisor at Doodle Productions, producers of the BBC CBeebies series Messy Goes to Okido.

Sophie has co-authored two bestselling books: Build A Business From Your Kitchen Table, 2012, and Shape Up Your Business, 2014. She was awarded an MBE in the Queen’s 2013 Birthday Honours.

Smug Wall


2nd and 4th Floors, 17a Newman Street, London, W1T 1PB

0207 183 4318


General enquiries


Managing Director

Dawn Farrow